The project for the new EGREY store stems from a few clear intentions: the first is to produce a strong image within the urban landscape, a striking presence on the street. Large concrete monoliths on the facade—resembling a geometric, natural rock formation—articulate storefronts and entrances in a construction that is both powerful and serene.
The second intention is to create a fluid interior space, free of excessive partitioning, yet with defined and functional sectors. Through simple volumes articulated with strategic openings for natural light from windows and skylights, the space remains visually continuous, yet full of rhythm.
This clarity in both external and internal spaces is reinforced by a minimalist palette of materials and colors: exposed concrete, glass, stainless steel, and white plaster, showcasing their natural textures and the marks of the artisanal construction process.
Lastly, the project aims to keep the space minimalist and essential to highlight the apparel, which is always in transformation.
Project Details
Project Type: Retail / Store
Project Start: 2025
Project Completion: 2026
Address: 2055 Alameda Lorena – Jardim Paulista, São Paulo
Area: 608 m²
Architecture and Interior Design: Martin Corullon, Gustavo Cedroni, Francisco Costa, Nathan Lavansdoski, Bruna Nepomuceno, Anna carolina Franco, Natália Hiromi, Joana Elito, Matheus Soares, Yuliza Yana, Eduardo Toscano
Lighting Design: Estúdio Lodi
Construction Company: BTC
Photography: Fran Parente