{"id":3273,"date":"2023-05-26T15:36:03","date_gmt":"2023-05-26T18:36:03","guid":{"rendered":"https:\/\/metroarquitetos.com.br\/aesop-miami-design-district-metro-arquitetos\/"},"modified":"2025-01-22T07:59:48","modified_gmt":"2025-01-22T10:59:48","slug":"aesop-miami-design-district-metro-arquitetos","status":"publish","type":"post","link":"https:\/\/metroarquitetos.com.br\/en\/project\/aesop-miami-design-district-metro-arquitetos\/","title":{"rendered":"Aesop, miami, 2017"},"content":{"rendered":"

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A inten\u00e7\u00e3o do projeto foi a de explorar um vinculo entre a arquitetura de meio do s\u00e9culo de Miami, de matriz moderna, com a tradi\u00e7\u00e3o da arquitetura moderna brasileira. Do mesmo modo que arquitetura moderna, de origem europeia foi interpretada na am\u00e9rica do norte de modo original, houve uma interpreta\u00e7\u00e3o e recria\u00e7\u00e3o desse movimento na am\u00e9rica do sul. Esse vinculo \u00e9 refor\u00e7ado pelas caracter\u00edsticas clim\u00e1ticas e paisag\u00edsticas de Miami \u2013 um lugar ensolarado e pr\u00f3ximo \u00e0 zona tropical. Estabelecemos esses v\u00ednculos atrav\u00e9s da escolha de formas geom\u00e9tricas puras, especialmente o cilindro e o c\u00edrculo, que s\u00e3o recorrentes na hist\u00f3ria da arquitetura local e na arquitetura moderna brasileira e tamb\u00e9m pelo uso de uma paleta de cores claras, pr\u00f3ximas ao branco, outra caracter\u00edstica comum \u00e0s duas tradi\u00e7\u00f5es. Uma referencia inicial importante foram os edif\u00edcios dos correios de Miami, as obras do escultor brasileiro Sergio Camargo, a luminosidade das piscinas americanas de David Hockney [veja imagens anexas] ou mesmo projetos contempor\u00e2neos, sens\u00edveis tamb\u00e9m a essas recorr\u00eancias, como \u00e9 o caso da funda\u00e7\u00e3o Faena, do OMA, rec\u00e9m inaugurado na cidade.<\/p>\n

A partir dessas imagens decidimos criar um espa\u00e7o que n\u00e3o tivesse \u00e2ngulos retos, constru\u00eddos apenas por planos curvos \u2013 segmentos de cilindro \u2013 como se o ambiente fosse um vazio de conex\u00e3o entre esses volumes pr\u00e9-existentes. O local da implanta\u00e7\u00e3o \u2013 Miami Design District – \u00e9 um empreendimento comercial relativamente novo, formado por um conjunto de lojas relacionadas ao design em acep\u00e7\u00e3o ampla. A cidade de Miami tem uma forte conex\u00e3o com o universo latino americano, tanto com os de l\u00edngua espanhola como com os falantes de portugu\u00eas, pela grande quantidade de turistas brasileiros que a frequentam. Por isso faz sentido para n\u00f3s a tentativa de conex\u00e3o entre os dois universos culturais atrav\u00e9s do espa\u00e7o e da arquitetura.<\/p>\n

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The project features a reduced palette of materials in similar color tones. These are materials of natural origin, but industrially processed. Although they retain the irregularity and roughness typical of natural materials, they bear the mark of craftsmanship and industry. Concrete, polished plaster, and terrazzo flooring, in warm tones ranging from gray to white. The intention is to maintain the formal purity of simple geometries with their smooth surfaces, yet with imperfections, roughness, and porosity, as if the space were formed by large stones\u2014very simple but with variations and nuances of texture and color. A recreated, controlled nature.<\/p>\n

We avoided, as much as possible, using elements that would reference a domestic environment, such as furniture. We minimized the number of objects. Products are displayed in recesses in the walls, not on shelves. The test counters and sales point are made from the same material as the flooring, as if they were natural outcrops rather than independent objects. The lighting is also based on light points installed in recesses in the plaster ceiling, with no visible equipment. The vegetation emerges from holes in the fa\u00e7ade element, without pots or supports that are distinct from the architecture.<\/p>\n

The only exception is the armchair designed by Lina Bo Bardi, an Italian architect who worked in Brazil during the second half of the last century. She is an example of a successful mediation between European modernism and its tropical reinterpretation, incorporating the roughness and coarseness of artisanal production processes with a mindset connected to industrial production. In addition to its fit with the historical and conceptual context that serves as a reference for the project, the chosen armchair is a semi-sphere upholstered on a very light metal base, reinforcing the formal vocabulary of the other elements in the space, which avoids right angles.<\/p>\n

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Technical Specifications:<\/strong><\/p>\n

Project Type:<\/strong> Cosmetics Store
\nProject Start:<\/strong>
\nProject Completion:<\/strong> 2017
\nLocation:<\/strong> Design District – 160 NE 41st Street, Miami, FL 33137
\nArea:<\/strong> 80 m\u00b2
\nArchitectural Design:<\/strong> Mart\u00edn Corull\u00f3n, Gustavo Cedroni
\nClient:<\/strong> Aesop
\nPhotography:<\/strong> Aesop Miami Publicity<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

  A inten\u00e7\u00e3o do projeto foi a de explorar um vinculo entre a arquitetura de meio do s\u00e9culo de Miami, de matriz moderna, com a tradi\u00e7\u00e3o da arquitetura moderna brasileira. Do mesmo modo que arquitetura moderna, de origem europeia foi interpretada na am\u00e9rica do norte de modo original, houve uma interpreta\u00e7\u00e3o e recria\u00e7\u00e3o desse movimento…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,113,48],"tags":[504,352,505,444,431],"class_list":["post-3273","post","type-post","status-publish","format-standard","hentry","category-client","category-home-en","category-project","tag-america-do-norte-en","tag-built","tag-estados-unidos-en","tag-miami-en","tag-retail"],"yoast_head":"\nAesop, miami, 2017 - Metro Arquitetos<\/title>\n<meta name=\"description\" content=\"METRO ARQUITETOS ASSOCIADOS \u00e9 um escrit\u00f3rio de arquitetura que desenvolve projetos em diversas escalas, de instala\u00e7\u00f5es tempor\u00e1rias a interven\u00e7\u00f5es urbanas.\" \/>\n<meta name=\"robots\" content=\"index, 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