{"id":3977,"date":"2023-06-23T14:57:36","date_gmt":"2023-06-23T17:57:36","guid":{"rendered":"https:\/\/metroarquitetos.com.br\/?p=3977"},"modified":"2025-01-22T08:06:58","modified_gmt":"2025-01-22T11:06:58","slug":"lojas-natura-sao-paulo-2018","status":"publish","type":"post","link":"https:\/\/metroarquitetos.com.br\/en\/client\/lojas-natura-sao-paulo-2018\/","title":{"rendered":"lojas natura, s\u00e3o paulo, 2018"},"content":{"rendered":"

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The new retail store concept for Natura was developed for Brazil and adapted for other markets. Over the course of more than a year, in collaboration with various creative and technical teams, we developed the architectural standard that has been implemented in over three hundred stores.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The materials and techniques selected for the project blend traditional knowledge with advanced manufacturing resources, achieving a balance between artisanal tradition and contemporary industry, while maintaining a natural appearance. The islands placed in the center of the store, with their organic shapes, are designed to offer experiences to visitors, while the walls display products in a conventional commercial manner. Additionally, a visual zone\u2014termed the “hot zone”\u2014has been marked on the walls. This zone runs throughout the space and guides visitors through the narratives to be created.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Technical Specifications:<\/strong><\/p>\n

Project Type:<\/strong> Store
\nProject Start:<\/strong> 2018
\nLocation:<\/strong> Brazil
\nArchitectural and Interior Design:<\/strong> Mart\u00edn Corull\u00f3n, Gustavo Cedroni, Paula Dal Maso, Rafael de Sousa, Amanda Amicis, Marina Ioshii
\nLighting Design:<\/strong> Fernanda Carvalho and Paula Carnel\u00f3s – Design da Luz
\nTechnical Installations and Structure:<\/strong> L2C
\nPhotography:<\/strong> Ilana Blesser<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The new retail store concept for Natura was developed for Brazil and adapted for other markets. Over the course of more than a year, in collaboration with various creative and technical teams, we developed the architectural standard that has been implemented in over three hundred stores. The materials and techniques selected for the project blend…<\/p>\n","protected":false},"author":5,"featured_media":8638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,113,48],"tags":[419,420,432,431,405],"class_list":["post-3977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client","category-home-en","category-project","tag-america-do-sul-en","tag-brasil-en","tag-complete","tag-retail","tag-sao-paulo-en"],"yoast_head":"\nlojas natura, s\u00e3o paulo, 2018 - Metro Arquitetos<\/title>\n<meta name=\"description\" content=\"METRO ARQUITETOS ASSOCIADOS \u00e9 um escrit\u00f3rio de arquitetura que desenvolve projetos em diversas escalas, de instala\u00e7\u00f5es tempor\u00e1rias a interven\u00e7\u00f5es urbanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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