{"id":4975,"date":"2018-09-17T12:16:22","date_gmt":"2018-09-17T15:16:22","guid":{"rendered":"https:\/\/metroarquitetos.com.br\/espaco-itau-de-cinema-sao-paulo-2011\/"},"modified":"2025-01-22T08:12:16","modified_gmt":"2025-01-22T11:12:16","slug":"espaco-itau-de-cinema-sao-paulo-2011","status":"publish","type":"post","link":"https:\/\/metroarquitetos.com.br\/en\/project\/espaco-itau-de-cinema-sao-paulo-2011\/","title":{"rendered":"ita\u00fa’s cinema, s\u00e3o paulo, 2011"},"content":{"rendered":"

\"nome<\/a><\/p>\n

The requalification project of the former Unibanco cinemas, now called Espa\u00e7o Ita\u00fa de Cinema, arose as part of the merger process between the two brands, with the aim of unifying nine spaces distributed across more than fifty screening rooms in various cities such as S\u00e3o Paulo, Rio de Janeiro, Salvador, Bras\u00edlia, Curitiba, and Porto Alegre.<\/p>\n

The project’s proposal was to create an intervention system that would give unity to the set of cinemas under the Ita\u00fa brand, conveying the brand experience in a contemporary way. To achieve this, the project sought to respect the unique characteristics and histories of each location, as well as address functional problems and standardize solutions in a flexible and easily implementable manner, with minimal civil works.<\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

Among the strategies adopted are treating the cinema as a public space, ensuring clear and unobstructed flows, the use of high-quality, durable materials to withstand heavy use and require minimal maintenance, the development of a modular system for coverings, communication, and furniture applicable to all spaces, as well as a preference for digital technologies as information support and to enhance the entertainment experience.<\/p>\n

Another important aspect is organizing the display of promotional material to reduce visual clutter and provide a more pleasant experience focused on the cinema itself.<\/p>\n

\"teste<\/a><\/p>\n

\"teste<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"nome<\/a><\/p>\n

\"Cash<\/a><\/p>\n

\"Entrance<\/a><\/p>\n

\"Wide<\/a><\/p>\n

\"Entrance<\/a><\/p>\n

\"Distribution<\/a><\/p>\n

\"Bar<\/a><\/p>\n

\"Cinema<\/a><\/p>\n

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Technical Specification<\/strong><\/p>\n

Project Type<\/strong> Cinema
\nProject Start<\/strong> 2011
\nAddress<\/strong> Cinemas Ita\u00fa, Brazil
\nArchitectural Design<\/strong> Gustavo Cedroni, Martin Corullon, Filipe Barrocas, Ricardo Canton, Marcelo E.M. Macedo, Marina Ioshii, Bruno Kim, Pedro Mesquita, Antonia Pe\u00f1a, Alfonso Simelio, Lu\u00eds Tavares, Rafael de Sousa
\nCommunication Design<\/strong> Nu Design
\nPhotography<\/strong> Leonardo Finotti<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The requalification project of the former Unibanco cinemas, now called Espa\u00e7o Ita\u00fa de Cinema, arose as part of the merger process between the two brands, with the aim of unifying nine spaces distributed across more than fifty screening rooms in various cities such as S\u00e3o Paulo, Rio de Janeiro, Salvador, Bras\u00edlia, Curitiba, and Porto Alegre….<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,113,48],"tags":[419,420,352,386,405],"class_list":["post-4975","post","type-post","status-publish","format-standard","hentry","category-client","category-home-en","category-project","tag-america-do-sul-en","tag-brasil-en","tag-built","tag-cinema-en","tag-sao-paulo-en"],"yoast_head":"\nita\u00fa's cinema, s\u00e3o paulo, 2011 - Metro Arquitetos<\/title>\n<meta name=\"description\" content=\"METRO ARQUITETOS ASSOCIADOS \u00e9 um escrit\u00f3rio de arquitetura que desenvolve projetos em diversas escalas, de instala\u00e7\u00f5es tempor\u00e1rias a interven\u00e7\u00f5es urbanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metroarquitetos.com.br\/en\/project\/espaco-itau-de-cinema-sao-paulo-2011\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ita\u00fa's cinema, s\u00e3o paulo, 2011 - 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